E-commerce market place
Retail industry is witnessing a significant changes and challenges due the advent of e-commerce which made the world looks virtually like one marketplace. This resulted to increased competition for the retailers and more options for the buyers.
e-commerce has many advantages such as cost reduction and easier customer reach, but at the same time it has its own challenges such as marketing, return policy and price comparison.
Delivery and acceptable electronic payment methods are the barriers to e-commerce success should such challenges not been dealt with.
In spit of the huge retail Saudi market and the availability of well reputed and successful first-class retailers, however, the new changes happening in the retail market due to the competition represented by the international e-commerce marketplaces had created unprecedent challenges to the local retailers- and opportunities at the same time.
This made Digital cash international a leader in defying those challenges and supporting the local retailers to market their products and services in local e-commerce marketplace to national and international customers.
Partnering with Saudi Post had allowed the reach to all who has the national address registered in their profiles. Through special mobile application, everyone who has a national address can receive electronic commercial promotions and buy from the e-commerce marketplace, pay through different payments methods and gets his goods delivered in fast, low cost and easy way.
Electronic payments are the cornerstone of e-commerce; therefore, DCI had furnished several options for the e-commerce customers through its Digital wallet platform where the customer can use his/her credit cards, prepaid cards, salary cards, bank accounts, electronic coupons and MADA online in addition to Cash on Delivery option.
Interested merchants can electronically present their promotions through e-commerce portals. In turn, the promotions will be electronically presented to the customers. When the customer views the promotion, the merchant will pay against every view; In return the merchants will have the advantage of getting vital demographical information such as who viewed the promotions: age category, sex, nationality, district, city, time to market…etc.
DCI e-commerce introduces a one-off loyalty program where customers will gain loyalty points from any purchase(s) take(s) place from any of the marketplace merchants. The loyalty points can be converted into actual cash and can be withdrawn from any ATM or be used to pay in any MADA POS.
The e-commerce marketplace will provide the merchants with competitive advantages such as expanding their trade without the need to open new expensive outlets, in addition to the ability to make targeted marketing campaigns to the required customers segment. This helps the merchants to build their operating plans and revenue forecast in much easier and effective way.
